Brandon Creed‘s Good World Management has received a strategic investment from Initial Group, with the companies forming a long-term partnership to help support Good World artists in a fast-changing industry. Initial Group launched in 2024, backed by leading asset management firm TPG. Initial’s first investments included talent management company Untitled Entertainment and literary-focused management firm…
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For adidas, Bad Bunny has become the gift that keeps on giving. Born Benito Antonio Martínez Ocasio, Bad Bunny has spent the last several years reshaping adidas silhouettes in his own image. From Forum Lows to Campus models, each collaboration felt intentional, expressive, and deeply tied to his worldview. But the BadBo 1.0 marks a…
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This is partner content. Bad Bunny made history with a unique and unforgettable performance at the Super Bowl 2026 Halftime Show. The show featured high-profile guests like Lady Gaga and Ricky Martin, a celebration of Puerto Rican culture, and special appearances by major stars such as Karol G, Cardi B and Pedro Pascal. It was…
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